$599 = $399 + ?
Perhaps this is a bit late to talk about how Apple dealed with the rebounce from the early iPhone users to the sudden price drop. Still, I feel like missing something if I ignore the whole topic on MY blog. I think the whole deal would become an interesting case study material for management school. People have so different exegesis of the "tactics" that Apple used. Check out these 2 articles:Leadership: Steve Jobs’s Non-Apology from FastCompany
I Really Wish I Knew Steve Jobs Better from Writers Block Live, whose author used to be a top level manager at Apple
I would say that to issue the $100 rebate/store credit is already quite exceptional in the industry. Would we expect anything from Microsoft? I think we just have too high an expectation for Apple.
Labels: Management, Reflection
