製作 Powerpoint 的反面教材











原文出自 Presentation Zen
Labels: Design
Labels: Design
Labels: Design, On the light side
Labels: Design, Interesting
(1) Communicate — don't decorate.
(2) Speak with a visual voice.
(3) Use two typeface families maximum. OK, maybe three.
(4) Pick colors on purpose.
(5) If you can do it with less, then do it.
(6) Negative space is magical — create it, don't just fill it up!
(7) Treat the type as image, as though it's just as important.
(8) Be universal; remember that it's not about you.
(9) Be decisive. Do it on purpose — or don't do it at all.
(10) Symmetry is the ultimate evil.
Labels: Design, Reflection
Labels: Design, Interesting
Labels: Design, Discontent
請看上下兩張圖片有什麼分別?無錯,是一張發射了四枚導彈,另一張只有三枚。
事件是這樣的。早兩天前,伊朗試射了一批新式武器,包括了導彈及魚雷等。之後,由伊朗革命衛隊的網站,發出了一張成功試射的圖片(上圖),顯示成功發射了四枚導彈。但圖片在西方媒體及互聯網,被指相片是用圖像修改程式修改出來的;亦有人指出,在新聞片段中看到的同樣場景,是三枚成功一枚仍然未發射的。
其實對比一下,可疑點有二:左三左四兩枚發射時,下方的煙是相同的;而左三的煙下方,地面有些不尋常的陰影。
可能紙包不住火,又或者不想事情搞大而有失國體,於是在七月十日,另一個伊朗媒體「Iranian daily Jamejam」發出同樣的照片,看到的,是其中一支導彈是沒有發射的。那麼真相大白了,或者革命衛隊覺得不是四支齊發不好看,於是「改圖」粉飾一下…
有人說笑,發射失敗嗎?Photoshop 幫到你。但其實以此思路,各國還要研發武器嗎?用Photoshop 弄一張假的合成圖出來,等外國傳媒玩玩「找錯處」遊戲,已經足夠嚇一嚇各國。時真時假,反而更有效。
又或者,伊朗方面會說:我們不是用Photoshop,是用GIMP 的。
憧憬獨居生活的少年時代,我們經常備受引誘。缺乏高品味指導,我們不能抗拒的,也不過是IKEA或無印良品的貨品簡介書。他們各式各樣的傢俱和用品,總是向我們展現著一些新奇的、愉悅的可能。翻著一頁一頁的年度宣傳冊,我們以為某種看上去甜美的生活是垂手可得的--只要我們消費,在有限的空間內。
宣傳冊裡每一幀照片在在呈現著窗明几淨、溫暖明媚、低調含蓄的家居世界。我們知道傢俱的真身並沒有那麼漂亮,我們知道傢俱訂價不合理,我們知道我們不設實際,不過,你看--
嗯,就是看看也覺得舒服。心頭柔軟起來的舒服。
然而最後最後,我們的心和眼口和耳腳和鼻一切一切都變得務實,我們明白,把一整套傢俱搬回家依樣葫蘆去堆砌,我們也不會得到那個理想家居。事情看上去好得不像真的,那大抵也不是真的,亦舒說。真相是我們的窗明几淨必須要靠自己親手洗、抹、拖、再洗再抹再拖。
「人活著就是噁心,一地頭髮,皮膚也掉碎屑,拉拉撒撒馬桶起漬,吃吃喝喝製造垃圾,這世界沒有人就沒有污穢骯髒!嘖嘖嘖,本來無一物呀!」一邊勞動一邊大發牢騷。「難怪出家人要第一時間剃頭!」一邊清除頭髮渣滓一邊怪叫。明鏡亦非台,宣傳冊裡,原來沒有我們的理想家居。
Labels: Consumer, Design, Reflection
我好想問大家一個問題:你們怎樣收納Eason的最新專輯《Listen To Eason Chan》呢?[...]那趣致的Q版T恤封套,已令它不能放置在一般CD架上。放在書架上好嗎?然而CD開封之後,要是直放的話又恐怕光碟會從T恤的底部掉出來。跟那些Box Set狀的唱片放在一起,這個平平扁扁的T恤封套又怕不知會「攝」了在那裡。就算像我現在那樣平放在一疊CD之間,這T恤的衫袖位卻又會七菱八角的凸了出來而甚礙眼。[...]《Listen To Eason Chan》的包裝設計,就正正是那種只求有趣有Gimmick,抑或放在唱片店貨架上能達至突出效果,卻不顧樂迷如何收藏的出品。[...]如此新奇有趣包裝設計的CD,大抵會被樂迷放置在書桌上、床頭上,仿如一件家居擺設,不知幾過癮。但是久而久之,當你想好好地收納如它時,方發覺如此新奇有趣包裝設計,其實是幾麻煩。[...]正如我以往所強調,一個出色的唱片封套設計,是要在限定的空間內發揮到創意,才是出色,而非一味靠大、靠奇形怪狀。[...]走到大型唱片店的中文部逛逛,看看貨架上一盒二盒、一Pack二Pack,儼如在互出怪招在爭妍鬥豔的CD專輯,這就是我們的流行音樂文化了。
Labels: Design
Labels: Design
Labels: Design, News, Reflection
When was the last time a car made anyone’s spirits soar? GM just had their worst June in nine years. And it’s not like the foreign automakers are bringing any turbo-charge of excitement to their showrooms, either. BMW, Mercedes, Lexus and Audio make perfectly fine vehicles, but there are only predictable, incremental improvements from model year to model year. The only semblance of consumer intensity – for hybrid vehicles – is fueled by politics, not engineering.
Why is so much of the consumer economy so boring? In large part, marketers talk about creating a culture of innovation, but then either isolate the truly original ideas, Guantanamo-style, or subject them to death-by-PowerPoint and death by research. It’s easy to look at the iPhone and then reverse-engineer the arguments that would have killed it off at damn near any other company:
- “Consumers will reject a keyboard they can’t feel.”
- “No one will spend that much for a phone.”
- “You can’t expect people to get a new number online.”
- “You can’t succeed working with just one carrier.”
The objections would have gone on and on – almost as long as the lines outside the Apple store last week. C’mon now, Steve Jobs is good, but he shouldn’t be lapping the rest of the American consumer economy.
Labels: Design, Discontent, Reflection