Generation We
Driving my 4-year-old daughter home from school one day, it crystallized: Innovating for her generation will have to be faster, more personalized, more hyperconnected, more integrated, and more diverse. She couldn't understand why she couldn't make the radio replay a song at will. "Where's the remote, mama? Skip the commercials." I lament that she and her classmates won't know the freedom of wandering home from school on their own, discovering all those things you only discover when adults aren't around. She also won't be screamingly frustrated with computer technology (the way I can be). She won't even know a time when the world wasn't at her fingertips through the Internet.
As marketers and innovators, we don't yet have an effective lens on this youngest generation.
Are you ready, evangelists?
Link to original article on Fast Company
Labels: Reflection
