What is Starbucks?
As defined by its founder Howard Schultz:
If you think about what occurs within a Starbucks store, I think we've known for a long time now that Starbucks is more than just a wonderful cup of coffee. It's the experience. And the experience is defined by what we have characterized for a long time as Starbucks really becoming this "Third Place" between home and work -- an extension of people's front porch, or people's home office. As a result of that, we realized early on that we had an opportunity to leverage the equity of the experience and the trust that our consumers have in the brand and in our people, to other products and services.
It is this "redefinition" that enabled them to sell not only coffee but a lot more, including, recently, music. This is an important lesson: it is through redefinition that we expand our boundary while focusing on the core identity.
在街邊賣三文治的小販可以永遠地賣三文治，但若他redefine自己為為上班一族提供快速外賣早餐的話，整盤生意的運作方法就不同了。
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Labels: Reflection
Hi Alan,
My name is Ann Cham. Your wife Constance used to be my mentor when I first became a Christian.
I would like to say hi to you and her and your family. I remember her all the time and what she had taught me when I first know Christ. Her teachings to me help shaped who I am now. And I want to thank you.
Posted by
dravenkenann |
January 17, 2007 7:46 AM
就是因為它的"Experience",
令我雖然較喜歡港式咖啡的味道，Tim Horton's的價錢，屋企的三文治和免費無線上綱，
但個心仍𤓓𤓓攣的要去Starbucks買杯咖啡飲吓。
Posted by
Jessica |
January 21, 2007 1:30 AM