Business Communication
If you need to write business letters from time to time (like I do), this customer relations letter from USAirways may be of interest to you. The letter explains about recent delays caused by the bumpy trainsition to a new computer system. Well, that's not the point. The interesting part is the use of casual language in business communication - as if you are chatting with a friend. So vocabularies like "ugh," "dummy," "slogged," and "clunky" appear in where no such words have gone before.This is a trend. But does it work? You decide.
Read the letter here:
Article on Fast Company
Labels: Interesting, Learning
