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Everyone designs, even you

First, what is designing? Before I write a dissertation to answer that question, here’s a concise definition from Nobel Prize winner and Carnegie Mellon professor, Herbert Simon:

Everyone designs who devises courses of action aimed at changing existing situations into preferred ones.
The intellectual activity that produces material artifacts is no different fundamentally from the one that prescribes remedies for a sick patient or the one that devises a new sales plan for a company or a social welfare policy for a state
—The Sciences of the Artificial

In other words, designing is an activity that everyone does. You design everyday, from planning a vacation to laying out your living room to creating a Powerpoint presentation. The difference between so-called non-designers and professional designers, is that the latter happens to do it for a living.

So, you are already making a lot of design decisions. Do it well, please.



  • 正如林一峰話齋,閱讀,也是一種 state of mind。
  • 所以不限文字,還有聲音影像一切雜崩能東西,都在涉獵反思消化乾坤大挪移之列。
  • 看重的只有一個字:Insight


I work at Westside Baptist Church. Of course, that doesn't mean they agree with everything I post or link here. Everything here is my personal opinion and is not read or approved in advance. Consider yourself warned.